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Jim Cox Report: November 2007

Dear Publisher Folk, Friends & Family:

It's November 6th and my 65th birthday as I sit down to write this month's "Jim Cox Report". My Medicare card is now activated and took me most of the morning to make the rounds of my pharmacist, doctors, and clinics registering my card with them so that my various appointments and prescriptions will now be covered accordingly -- along with my health insurance company of many years still picking up part of the tab for something called Parts A & B.

I still have to wait another 8 months before a Social Security check kicks in. Having been born in 1942 I'm not really of the Baby Boomer generation. Those kids starting showing up about 9 months after all those absentee husbands and boyfriends starting coming home after the end of World War II in 1945. So today they (which includes my wife) can't get full Social Security checks until they turn 67.

This just-ahead-of-the-babyboom timing has actually worked in my favor because all through school I was a couple of grade levels ahead of the 'bulge' that saturated every public service and system you can think of.

That included being able to have easier access to such things as school and community libraries, the comics and paperback spinner racks in drug stores and book stores, and the general cost of living.

It also meant I was just a bit too old for the Free Love generation of the 1960s & 70s. But it also meant that I was safely married and long out of the dating pool when AIDS came along.

Now that I've officially reached Senior Citizen status, I find myself having to consciously resist the urge to rail against a 'wayward younger generation' that I see with all those iPods growing out of their ears. When I was a teen you couldn't see my ears for the length of my hair.

Something the Senior Citizens of my adolescent and young adult years tended to rail against!

In those days it was so much harder for aspiring authors to get published than it is today. Back then you only had the major New York publishers, the university presses, and a handful of highly perishable but idealistic small presses trying their best to produce poetry worth reading and social commentaries worth printing.

Still, if you had access to a mimeograph (for those of you under the age of 40, check with your elders as to what those were) you could publish your own Great American Novel -- even if it was one chapter at a time on cheap paper with even cheaper ink -- and the great new technical innovation was the self-correctable electric typewriter.

But enough of irrelevant revery. That's not what you read the "Jim Cox Report" for. Let's get on with something that, as an aspiring writer or a small press publisher, you can actually use.

Here's my regular column of reviews and recommendations for the reading lists and reference shelves of aspiring writers and novice publishers I call:

The Writing/Publishing Shelf

Grammar Sucks
Joanne Kimes 7 Gary Robert Muschla
Adams Media Corporation
57 Littlefield Street, 2nd floor, Avon, MA 02322
9781593376260, $12.95 1-800-872-5627

One of the things that will pretty much guarantee a book's rejection by a reviewer is that it is poorly written. Flawed writing comes in the form of typos and errors of grammar. Written with both wit and wisdom, "Grammar Sucks: What To Do To Make Your Writing Much More Better" is the collaborative work of Joanne Kimes (writer for a number of children's and comedy television shows, as well as coauthor of "Pregnancy Sucks" and "Pregnancy Sucks For Men") and Gary Robert Muschla (an expert and published author of several titles on writing, grammar, and reading instruction). This thoroughly 'reader friendly' compendium of instruction, advice, tips, and basic information, will prove to be invaluable for any writer who pretty much ignored all of those highschool English classes, and now wishes they'd paid attention to all that stuff about dangling modifiers, proper sentence structure, and run-on paragraphs. A truly enjoyable and practical read, "Grammar Sucks" is especially recommended for the novice writer and self-published author who keep wondering why their manuscripts are rejected and/or their books are refused a positive review -- or any review at all.

Writing Across Distances & Disciplines
Joyce Magnotto Neff & Carl Whithuas
Lawrence Erlbaum Associates
c/o Taylor & Francis Group
270 Madison Avenue, New York, NY 10016
0805858571, $30.00

The collaborative work of Joyce Magnotto Neff and Carl Whithuas, "Writing Across Distances & Disciplines: Research And Pedagogy In Distributed Learning" addresses questions that arise from the onsite, hybrid, and distributed learning environments, including places of higher education and the workplace; and between 'distance education' and 'composition pedagogy'. A slender (186-page) volume, "Writing Across Distances & Disciplines" informatively raises critical issues, clarifies key terms, reviews relevant history and theory, analyzes current research, reconsiders pedagogy, explores specific applications of WAC and WID in distributed environments, and considers what business and education might teach one another about writing and learning. "Writing Across Distances & Disciplines" is a seminal work that, while especially recommended to educators and administrators with respect to written communications, will prove of interest to non-specialist general readers, scholars, students, and professional writers with an interest in the technological future of writing and learning in higher education.

Wannabe A Writer?
Jane Wenham-Jones
Accent Press
c/o Dufour Editions, Inc.
PO Box 7, Chester Springs, PA 19425-0007
9781905170814, GBP 7.99 1-800-869-5677

Writer professionally is a daunting task for the uninitiated. In a single and comprehensive volume, 'Writing Magazine' columnist Jane Wenham-Jones uses solid information liberally laced with humor to help aspiring writers figure out where they need to start, how they are to finish, and that eternal question besetting all ambitious authors: 'Will anyone ever publish it when you have?' in "Wannabe A Writer?". This thoroughly 'reader friendly' instruction manual is as informed and informative as it is entertainingly demystifying. "Wannabe A Writer?" features a wealth of practical tips and insights on writing and getting published from a number of successful authors, professional literary agents, and commercial publishers. Of special note is the section 'Novels Are Not The Only Fruit' which examines writing as therapy, writing as revenge, words of warning, memoirs and life stories, other non-fiction, and a great deal more. Practical, accessible, written with flair and humor, Jane Wenham-Jones' "Wannabe A Writer?" is confidently and enthusiastically recommended to the attention of anyone who aspires to a professional career as a writer -- or simply can't help themselves from expressing thoughts on paper where other folk can read them!

The Right Way To Write, Publish And Sell Your Book
Patricia L. Fry
Matilija Press
323 East Matilija Street, Suite 110, Ojai, CA 93023
9780977357628, $19.95

Now in a newly revised and expanded second edition, The Right Way To Write, Publish And Sell Your Book: Your Complete Guide To Successful Authorship" by Patricia L. Fry continues to be an ideal, single-volume introduction to writing and getting published whether your literary project is fiction or non-fiction. Aspiring authors will learn how to write with clarity; actually incorporate promotion into their book; locate and evaluate an appropriate publisher (including the option of self-publishing); selecting an effective agent; write saleable book proposals and professional quality query letters; establish a platform, choose an editor; upon publication get their books into bookstores; obtain valid reviews; promote and sell their book; work with distributors, wholesalers, retailers, and internet book selling websites. It should be noted that the Midwest Book Review is twice referred to and recommended as a book review resource for small presses and self-published authors. If you are an aspiring author, no matter what your genre or project, you need to give Patricia Fry's "The Right Way To Write, Publish And Sell Your Book" a very careful reading. It will demystify the process of publication; alleviate anxiety through instruction, recommendation, and reference; and serve as a continuing informational resource at ever step of the process of going from manuscript to published book, and every aspect of book promotion and marketing, the responsibility for which, in today's highly competitive marketplace, will inevitable falls upon the author to perform. Also very highly recommended from Patricia Fry is "The Author's Workbook: Your Guide To Developing A Publishing And Marketing Plan", a spiral bound workbook specifically designed to accompany "The Right Way To Write, Publish And Sell Your Book" ($12.95) and is available directly from the Matilija Press website at, as are her other truly exceptionally writer instruction titles: "How To Write A Successful Book Proposal In 8 Days Or Less" ($12.95); "The Successful Writer's Handbook" ($15.95); "Over 75 Good Ideas For Promoting Your Book" ($6.50); and "A Writer's Guide To Magazine Articles" ($6.50)

The Writer Behind the Words
Dara Girard
Ilori Press
PO Box 10332, Silver Spring, MD 20914
9780977019151, $12.95

Award-winning author Dara Girard presents The Writer Behind the Words: Steps to Success in the Writing Life, a handy guide for aspiring and professional writers alike to achieving success and an honest living in the field. Chapters cover the seven traits of successful writers; how to make one's writing output more prolific; dealing with doubt, depression, and writer's block; forming a sensible strategy for success; and much more. A highly motivational resource for developing a writer's work ethic.

How I Got Published
Ray White & Duane Lindsay, editors
Writer's Digest Books
c/ o F&W Publications, Inc.
700 East State Street, Iola, WI 54990
9781582975108, $16.99 1-800-726-9966

How I Got Published: Famous Authors Tell You in Their Own Words is an anthology of true anecdotes from a wide variety of successful authors telling how they managed to break into the business and launch a successful writing career, all in their own words. Editors Ray White and Duane Lindsay have also peppered How I Got Published with general tips, tricks, and techniques for would-be authors, including ten "absolute" rules to follow for publishing success. From the importance of sheer bloody-minded stubbornness, to making connections with literary agents and editors, to the value of joining a critique group, how to not take rejections personally, and much more, How I Got Published is both an inspirational text and a handy guidebook to how breaking into the publishing world really works.

Carmack's Guide To Copyright & Contracts
Sharon DeBartolo Carmack, CG
Genealogical Publishing Company
3600 Clipper Mill Road, Suite 260, Baltimore, MD 21211
9780806317588, $15.95 1-800-296-6687

A Certified Genealogist, Sharon DeBartolo Carmack is also an editor and one of the field's most prolific writers with sixteen books and hundreds of published articles to her credit. Therefore she brings a very special expertise to "Carmack's Guide To Copyright & Contracts: A Primer For Genealogists, Writers & Researchers". With a thoroughly 'reader friendly' conversational style of writing, Carmack clearly and accurately explains the basics of copyright, other rights, contracts, and how these all apply to the work of genealogists, writers, and researchers in genealogy or any other form of information gathering. "Carmack's Guide To Copyright & Contracts" addresses such questions as to whether or not permission is required to use something found on the Internet; can newspaper obituaries be reproduced without permission; how to determine when something is in the public domain; who owns the copyright to the client report; if an ancestor's diary can be published without permission; and whether lectures or lessons can be copyrighted. Of special note is what Carmack has to say about who owns the copyright to something written for a genealogical society by a volunteer. "Carmack's Guide To Copyright & Contracts" should be considered to be a highly recommended and indispensable reference for the professional and amateur genealogists, genealogical society volunteers and staff, instructors, writers, librarians, speakers, and anyone else wanting to clarify the copyright status of any material be it their own or another's.

Crafting The Travel Guidebook
Barbara Hudgins
The Woodmont Press
PO Box 16, Liberty Corner, NJ 07938
9780960776207, $17.95

Travel writing in general, and the writing of travel guides in particular, is a very specialized genre for aspiring authors and is perhaps one of the most complicated areas in which to seek publication. Therefore it is especially satisfying to read travel writing expert Barbara Hudgins' practical, real-world, comprehensive compendium of sound advice and information on writing guidebooks, directories, travelogues, travel memoirs, in "Crafting The Travel Guidebook: How To Write, Publishing & Sell Your Travel Book". In addition to providing a wealth of useable information on traditional publishing, self-publishing, POD publishing, and subsidy publishing as it applies to travel oriented books, there are invaluable travel writing tips, advice on writing the book proposal, key information concerning publicity and promotion, and a list of publishers who specialize in producing travel books. More specifically to the advantage of the novice author seeking to write a travel guide or a travelogue is what "Crafting The Travel Guidebook" has to offer about finding a category to write about, creating a format, constructing the framework of the guidebook, finding an audience, and finding a 'voice' that will stand out from all the other travel books in competition for the traveler's attention. Simply indispensable reading for any beginning travel author, whether they are writing annotated directories, road guides, memoirs, outdoor recreation guides, destination and regional guidebooks, restaurant and winter guides, specialized audience guides, luxury or budget travel guides, guidebooks for the business traveler, or for the vacationer, "Crafting The Travel Guidebook" is also very highly recommended to seasoned travel journalists seeking to compile their magazine or newspaper travel columns into a travel book.

For Those About To Write
Dave Bidini
Tundra Books
75 Sherbourne Street, 5th floor, Toronto, Ontario, Canada, M5A 2P9
9780887767692, $9.95 1-800-788-1074

Very strongly recommended for both school and community library collections, "For Those About To Write: How I Learned to Love Books And Why I Had To Write Them" is the personal story of rock musician and sports enthusiast Dave Bidini's efforts as a writer whose first book, 'On a Cold Road' was published in 1998 and was about what it was like to tour Canada as part of a popular rock 'n' roll band called the 'Rheostatics'. Dave went on to write more books including 'Trop of Hockey' (2001) and 'Baseballissimo' (2004). Dave's anecdotal history of himself as a reader and a writer will admirably serve to introduce children ages 10 and older to what it is like to be a writer, how they can become writers themselves, and the values writing has both as a pastime and as a profession. Although specifically written to interest young readers in the world of writing and publishing, "For Those About To Write" will also prove to be a quick, interesting, and relevant read for adults of all ages who are themselves considering the writing of a book.

Why, When, Where, & How To Write, Publish, Market, & Sell Your Book
Bill Thurwanger
Ripples On The Water
4750 East Union Hills, #1105, Phoenix, AZ 85050
978097968803, $17.95

Bill Thurwanger draws upon his real-world experiences as the author of five books to write "Why, When, Where, & How To Write, Publish, Market, & Sell Your Book", an instruction manual designed to provide aspiring authors yearning to become published with some useful strategies and effective tactics to achieve their goal. Some common problems that neophyte authors have to deal with are presented along with sage and practical advice for resolving or avoiding them. The eight succinct chapters comprising this spiral bound, 99-page reference, deal with such issues as a writer's qualifications and the kind of book to be written; the timing of when to write a book; how to write a book in terms of set-up, forms and formats, composition and substance; general information about copyrights, ISBN numbers, cover design, ordering page, book pricing, determining an appropriate publisher, book brokers, and more; pre-marketing a book through book reviews, press releases, contests, etc.; the role of an internet website and e-commerce; what to do with a book once it is published including the role of reviewers, media mail, book fairs, agents, book signings, and more; and selling the book through online book sellers, book stores, selling to major publishers, and the creation of proposals. "Why, When, Where, & How To Write, Publish, Market, & Sell Your Book" is instructive and recommended -- especially for authors who haven't got a clue about how to write, publish, and sell in today's highly volatile and competitive publishing industry. It won't be found in bookstores. The only way to obtain a copy is directly from the author through the website -- but it is well worth the effort and the investment.

How To Publish Your Nonfiction Book
Rudy Shur
Square One Publishing
115 Herricks Road, Garden City Park, NY 11040
075700002, $16.95

Publishing books is always a highly competitive and volatile business. Fortunately, when it comes to aspiring authors of nonfiction, there is an excellent and thoroughly 'user friendly' how-to guide on how to get published. "How To Publish Your Nonfiction Book: A Complete Guide To Making The Right Publisher Say Yes" is that highly recommended instruction manual expertly written by Rudy Shur (co-founder of the Avery Publishing Group where he was responsible for the acquisition of more than one thousand nonfiction titles). Aspiring writers of nonfiction (regardless of its subject matter or category) seeking to be published will benefit from a true insider's perspective; learn just how they can create an effective submission package, write cover letters that will receive a serious reading; avoid common mistakes; utilize an easy-to-use, eight-step system for manuscript submission; read and understand a basic publishing contract; minimize time and cost while maximizing results; access and utilize up-to-date resources; and even some new ways to hone writing skills. Simply stated, if you are the author of a nonfiction book and are seeking publication, you need to read Rudy Shur's "How To Publish Your Nonfiction Book".

Now for some Q&A from the Midwest Book Review email box:

In a message dated 7/25/2007 11:32:28 A.M. Central Daylight Time, writes:

My request to her (Penny Sansevieri) was to review it and if she felt the book was right for her to market, to let me know so we could negotiate her services. I know that Coach Bill and Sid are very busy individuals and that it will take more time for them to get around to reading through the book to decide if they want to offer and endorsement. The challenge I'm having is why Ms. Sansevieri is taking so long to respond (4 1/2 weeks now.)

Mr. Cox, I am very grateful for any advice you would like to offer. I trust your recommendations based on your many years of experience and that I perceive you to be a man of integrity. If you advise me to not go with a marketing firm, please list the review publications I should submit copies of the book to that will reach the trade stores and libraries. Also any suggestions you have for radio and TV interviews. Just so you can appreciate my situation, I work full time as a purchasing officer and administrator for the third largest university in NC.


Penny is a dedicated, honest, skilled, knowledgeable professional. Your book was an unsolicited submission and (in the absence of knowing anything more about the matter as you have described it) I can tell you that every accomplished and competent freelance publicist and book marketing professional is always going to be inundated with far more books than they could ever have time to read as part of a screening process to determine whether or not they would or could accept the title for their services.

As an example, consider the Midwest Book Review. We have an excellent reputation in the publishing industry and as a result we receive more than 2,000 titles a month for review consideration. We have 76 reviewers to try to cope with this overwhelming number of books.

Rather than sending in a book as a blind submission to a book publicist or marketing professional, an author should first contact that person or company by email or snail-mail or telephone to determine what the submission guidelines are -- and they can vary greatly from person to person, from company to company -- then on the basis of that contact (if it should result in an invitation to do so) decide whether or not to invest in submitting their book for consideration.

With respect to obtaining the services of a competent marketing firm, that all depends on such factors as your available budget for such services, the type of marketing plan you have developed, your own personal skills (or their lack) when it comes to 'selling' yourself and your book. Freelance publicists can prove invaluable -- they can also prove to be a total waste of time and money. Like every other vendor service (including book reviewers!) they need to be vetted to weed out scam artists and to insure a 'good fit' for you and your particular title.

As to media appearances, that too needs to be a part of your well thought out and written down marketing plan. Some folks are comfortable with a microphone or in front of a camera. Other folk are decidedly uncomfortable. As a general rule, radio and television appearances are valuable opportunities to publicize a book and develop a demand for the title among the audience members -- and word of mouth 'buzz' beyond that.

Your experience is quite common for unknown, self-published, and small press authors. I'll be putting this little Q&A into my next "Jim Cox Report" for the benefit of other authors in similar circumstances to your own.

Jim Cox
Midwest Book Review

In a message dated 8/10/2007 9:02:41 A.M. Central Daylight Time, writes:

How far in advance would one send a pre-publication galley?


To a pre-publication review like Publishers Weekly you need to send in your galley 3 to 4 months in advance of your official publication date.

To a post-publication review like Midwest Book Review, you need to send a published book (not a galley) and there is no deadline because the only criteria is that the submitted book must be in print and available to the reading public.

Jim Cox
Midwest Book Review

In a message dated 9/13/2007 7:33:09 A.M. Central Daylight Time, writes:

Hi, My name is Lawrence Clarke, and I have written four novels, two of which I have self published. The two together have sold around 7,500 copies between them, mainly through the efforts of friends, family and local independent book stores. I also organized book signings in shopping malls, and some book clubs.

I have never had the books reviewed professionally, and have come upon your site by chance. I have a couple of questions since I never dreamed there was so much involved.

May I know how much you charge to review a novel? What is a 'media kit'? If you give me a favorable review, do I use that to approach US based publishers to publish my book or books?

If this query email is ridiculous please ignore, and no reply is necessary.

Sincerely, Lawrence

Dear Mr. Clarke:

Your email is not ridiculous but simply reflects where you are as an author -- and the learning curve that needs to be mastered in order to be a fiscally successful one.

1. We do not charge for reviewing books.

2. A media kit contains a copy of the book, a cover letter, and a basic publicity release. It can also contain other items such as business cards, book marks, reviews, newspaper or magazine clippings, author photo, etc.

3. Reviews can be utilized in trying to interest publishers in publishing, distributors in distributing, bookstores into carrying, librarians and the general public into buying.

4. You need to know a lot more. Go to the Midwest Book Review website at

Click on "Advice for Writers & Publishers"

Read the articles you will find archived there.

That will give you a solid foundation from which to begin getting published and/or marketing your book.

Jim Cox
Midwest Book Review

Although most folks know that as part of our mission to promote small press publishing, it is not so well known that in pursuit of that goal we try to help more than just authors and publishers.

Here's an example of what I mean.

In a message dated 9/25/2007 11:08:13 A.M. Central Daylight Time, writes:

Iím planning to start my own company, working as a publicist, promoter, and writer. As a fellow writer/editor, do you have any suggestions for a struggling, young business owner? If you have any leads with Midwest authors/artists, that would be even better!
-- Sara E. Dobie

Dear Sara:

You need to do three things as part of launching your own freelance publicity business:

1. Create a thoroughly attractive, user friendly, and visitor inviting website.

That includes such things as resource links of interest to aspiring self-published authors and neophyte small press publishers; a blog based on your activities, experiences, and observations as a member of the publishing community; a client list; a mission statement; a line item financial cost chart of your specific services, a professional (and personal) biography of yourself, etc., etc.

When you have such a website up and running, send me the URL and I'll add you to the "Publisher Resources" subsection for Publicity & Promotion on the MBW website.

2. Join all three of the publisher online discussion groups: SPAN; PubForum, Publish-L -- you'll find links to them on the Midwest Book Review website at in the section called "Publisher Associations.

Spend a few days monitoring these groups, then start joining in on the discussion threads (especially those dealing with issues in your particular areas of experience and expertise). Make a signature line that includes your new company and URL/email addresses. These are groups are exactly the demographic that you would hope to recruit clients from.

3. Write reviews of books previously published by publishing houses that you would like to do business with in terms of their new and forthcoming titles. Post those reviews on your website, in places like, and with the Midwest Book Review.

This gives you a professional introduction and builds your name-brand recognition.

There's three ideas to start with. But there is a forth suggestion:

4. Start reading all the 'how to' books you can find about running a small business, from money management and record keeping, to publicity and promotion of services, to incorporation vs. unincorporated sole proprietorship, to pitching prospective clients. You'll find a lot of these books reviewed in "The Business Shelf" column of the "Internet Bookwatch" which is archived on our MBR website. You can also subscribe to that column (for free) directly. Just send me an email requesting it.

Come to think of it, you should also subscribe (again for free) to the "Jim Cox Report" because I include "The Writing/Publishing Shelf" column in that, as well as Q&A on all aspects of publishing -- including publicity/promotion.

I'm going to include this little Q&A of ours in one of my 'Reports' for the benefit of others who might be in situations similar to your own.

Jim Cox
Midwest Book Review

When I sent the above response to Sara's inquiry, she sent me this reply (which I know is so completely self-indulgent, but humor an old geezer -- it's my birthday!):

Jim: You are amazing! I am going to start on all of your suggestions right away. Thank you so much for sharing your expertise. I will definitely be in touch soon!!

Sara Dobie

I'm now going to conclude this issue of the "Jim Cox Report" with "The Midwest Book Review Postage Stamp Hall Of Fame & Appreciation" roster of well-wishers and supporters. These generous folk decided to say thank you and 'support the cause' that is the Midwest Book Review by donating postage stamps this past month:

Jose Astorga -- "A Bull in a Glass House"
Valerie Guimaraes -- "Journey From Frog Creek"
Carole Estrup -- "Barefoot Girl Out of Ohio"
Warren Lamb -- "Faithful Journey"
Alice Rene -- "Becoming Alice"
LeAnn R. Ralph -- "Where the Green Grass Grows"
Joyous Messenger
BelleBooks, Inc.
Treasure Bay Inc.
Wisefool Press
Book Worm Publishing
Barbara Hudgins -- The Woodmont Press
Bill Ginnodo -- Pride Publications, Inc.
Jeff mamenti -- New Wave Kids!
Don Arends -- Mission Manuscripts Inc.
Jana Seely & Keri Collins -- Hearst Castle Press
Deborah Vaughn -- Pisquale Productions
John Adams -- Feather Rock Books, Inc.
Peggy Elam -- Pearlsong Press
Carlotta Ward -- ZYZ Alien Publishing House
Allan R. Shickman -- Earthshaker Books
Julie Barnes -- Foundation Books, Inc.
Jim Tedesco -- JBT Publishing
Elaine K. Sanchez -- Lainey Publishing
Tyler Larsson -- Thriller Press
Jessica Rutherford -- Dream Time Publishing
Susan Vollmer -- Bootheel Publishing
Carol Parott -- Our Child Press
Irene Watson -- Reader Views
Elizabeth Waldman Frazier -- Waldmania!

If you have postage to donate, or if you have a book you'd like considered for review, then send those stamps (always appreciated, never required), or a published copy of that book (no galleys or uncorrected proofs), accompanied by a cover letter and some form of publicity release to my attention at the address below.

All of the previous issues of the "Jim Cox Report" are archived on the Midwest Book Review website. If you'd like to receive the "Jim Cox Report" directly (and for free), just send me an email asking to be signed up for it.

So until next time!

Jim Cox
Midwest Book Review
278 Orchard Drive, Oregon, WI, 53575

James A. Cox
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
phone: 1-608-835-7937

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